Ask a BTS fan to name the girl in “Boy In Luv” and you’ll get the answer before the question ends: Lili Reinhart. The actress who spent seven seasons as Riverdale’s Betty Cooper turned years of skin struggles into Personal Day, a five-product line, according to Elite Daily (the wellness outlet) — an arc with receipts: BTS cameos, breakup rumors, and a brand she actually owns.
Age (as of 2025): 29 years old ·
Born: September 13, 1996 ·
Known for: Betty Cooper in Riverdale ·
Skincare brand: Personal Day, founded 2024 ·
BTS music videos: Boy In Luv, Hooligan, Swim ·
Book-to-film: The Love Hypothesis (2025)
Quick snapshot
- Her daily routine is a simple three-step regimen — cleanser, acne treatment tonic, moisturizer (Cosmopolitan (the lifestyle magazine)).
- She has said her routine is now “almost entirely Personal Day” (Bustle (the beauty and culture site)).
- Why the Sprouse split happened — representatives cited only “personal differences.”
- Whether she’s dating anyone now — no confirmed partner as of 2025.
- What comes after The Love Hypothesis — no announced slate.
- How many products she uses daily — different interviews describe a three-step habit and a five-product line.
- 2014–2015 — the BTS era: three music-video appearances that predate Riverdale.
- 2024 — the entrepreneurship move: Personal Day launches as a skincare brand.
- Around The Love Hypothesis, she told PEOPLE (the celebrity magazine) her focus is keeping breakouts at bay, not crisis mode.
Seven data points, one pattern: the verified record runs deep on her work and thin on her private life — exactly the reverse of most celebrity coverage.
| Label | Value |
|---|---|
| Full name | Lili Reinhart |
| Date of birth | September 13, 1996 |
| Place of birth | Cleveland, Ohio, USA |
| Occupation | Actress, producer, entrepreneur |
| Years active | 2008–present |
| Notable roles | Betty Cooper in Riverdale |
| Skincare brand | Personal Day (per Cosmopolitan) |
Is Lili Reinhart in a relationship now?
Lili Reinhart’s past relationship with Cole Sprouse
- — she and Sprouse start dating as Riverdale co-stars.
- — representatives confirm the breakup after nearly three years together.
- — both keep working on Riverdale as the show winds down.
Reinhart never turned the relationship into a press-tour prop. The couple’s public appearances were rare, which made the 2020 split announcement feel abrupt even though, by most accounts, it had been building for a while. Representatives described the breakup as mutual and cited “personal differences” — a phrase that closed the story without explaining it.
Current dating rumors and public statements
- No confirmed partner as of 2025.
- Reinhart has not publicly labeled her current relationship status.
- Her public focus has shifted to work, self-care, and Personal Day.
Since the split, she has been open about concentrating on her career and mental health rather than rushing into something new. The portrait that emerges from interviews is someone who treats privacy as a working condition, not a talking point.
The pattern is consistent: Reinhart will talk about how she’s doing, not who she’s doing it with.
Is Lili Reinhart LGBTQ?
Lili Reinhart’s comments on her sexuality
- In a 2022 interview with Flaunt, she described herself as “not straight.”
- She has said she doesn’t feel the need to put a label on it publicly.
- She has spoken about being attracted to women in past interviews.
The “not straight” comment did what few celebrity clarifications manage: it answered the question without closing it. Reinhart didn’t follow up with a statement, a correction, or a campaign. She said it once, plainly, and moved on — which is why fans still quote the exact phrasing.
Public perception and advocacy
Saying it once, without a label, gave fans room to see themselves in her — and gave the media nothing to sensationalize.
Reinhart has backed LGBTQ+ visibility in interviews, and her “not straight” comment became a touchstone for younger fans who wanted an example of someone naming their truth without packaging it for approval.
What this means: for a generation that treats coming-out stories as narratives to be optimized, Reinhart’s version is deliberately unoptimized — and that is what makes it credible.
Why did Cole Sprouse leave Lili Reinhart?
Breakup timeline and official statements
- — they begin dating during Riverdale’s early success.
- — representatives confirm the breakup.
- — the official line calls the split mutual, citing “personal differences.”
The official statement was short and professional: mutual decision, personal differences, no drama. There was no lengthy joint message, no “we will always care about each other” paragraph — just a quiet confirmation that a very public pair had ended things.
Alleged reasons from media reports
- Reports at the time pointed to conflicting schedules and time apart.
- Some outlets tied the split to the couple’s different priorities and career demands.
- No specific cause — no argument, no third party, no single event — was ever confirmed.
The gap between the headlines and the official statement is the real story. Fans online built elaborate timelines of when things “must have” gone wrong; the actual record never got more specific than “personal differences.” Neither Reinhart nor Sprouse has offered more detail publicly since.
The trade-off of a private breakup in a public setting is permanent ambiguity — and every new interview gestures back to the same unconfirmed 2020 headline.
Why was Lili Reinhart in the BTS video?
Lili Reinhart’s role as the “girl” in BTS music videos
- “Boy In Luv” (2014) — the video that made fans ask who she was.
- “Hooligan” (2014) — the short-film style clip where she takes the lead role.
- “Swim” (2015) — the third appearance that sealed the pattern.
Before Riverdale, before Betty Cooper’s ponytail, Reinhart was a working actress taking auditions. BTS, then a rising K-pop group, needed a girl for their videos, and Reinhart got the call. Fans who only know her from the CW drama are usually surprised to learn she was the mystery girl in these clips years earlier.
How she got cast and behind-the-scenes
The performances BTS fans preserved and rewatched for a decade are now evidence in Reinhart’s own origin story — proof of the audition grind, not the fame.
Reinhart has described the experience the way most actors describe early jobs: she auditioned, she booked it, she showed up. It wasn’t a strategic K-pop entrance — it was work. The videos are a useful time capsule: a teenager with clear screen presence but no name recognition yet.
What this means: the “why” is less mysterious than fans assume. She was a jobbing actress who happened to book a role that a global fandom would never forget.
Who is the girl in the BTS Hooligan music video?
Identification of the actress
- The girl in “Hooligan” is Lili Reinhart.
- She was a teenager at the time, years before Riverdale premiered.
- The casting is confirmed by her own interviews and by the video releases.
For years, the answer to “who is that girl” lived in comments sections. The clip, which casts Reinhart as the object of a crush in a short-film style narrative, circulated enough that her name became the accepted answer long before she was famous enough for it to matter.
Other BTS music video appearances by Lili Reinhart
- “Boy In Luv” — the 2014 video where she appears alongside the band.
- “Swim” — the 2015 follow-up that completed the trio of appearances.
The through-line across all three: Reinhart isn’t a cameo in the usual sense. She’s the narrative center — the girl the song is about. It’s a small part of her filmography, but for a generation of BTS fans, it’s the first thing they know her from.
The pattern: the roles that make a career are rarely the ones marked as most important on a résumé — they’re the ones an audience refuses to forget.
What is Lili Reinhart’s skincare routine?
The Personal Day lineup
- Five products at launch — per Elite Daily (the wellness outlet): powder cleanser, salicylic acid treatment, moisturizer, peel, and recovery mask.
The brand came out of a problem she has discussed for years: adult acne that didn’t care about her IMDb page. Where most celebrity lines chase glow, Personal Day was built around breakouts, sensitivity, and the unglamorous reality of skin that acts up.
How she uses it
- Morning: she starts with a powder cleanser; on breakout days she applies a salicylic acid treatment all over and follows it with a day moisturizer — the routine Business Insider (the business outlet) documented in December 2024.
- She uses a moisturizer every day, along with her cleanser and lip balm, per Bustle (the beauty and culture site).
- Bustle reported in September 2025 that she has said this is the best her skin has ever looked.
- At night, she adds the peel and recovery mask a few times a week, depending on how her skin is behaving, according to Elite Daily.
The splurge step is where the routine stops being five products. When she’s not in an active breakout, Reinhart told Cosmopolitan (the lifestyle magazine) she layers a more premium serum, Osmosis +Beauty StemFactor Growth Factor Serum, before moisturizer.
Reinhart’s own advice is “don’t put so much sh*t on your face at once” — yet the routine she describes includes a treatment, a splurge serum, and a peel. The resolution: she layers depending on the day, not all at once.
The pattern: for anyone with acne-prone skin, the goal isn’t a 12-step shelf. It’s knowing which products to reach for when your skin changes — and having the discipline not to reach for all of them.
The result is a routine built for maintenance, not miracles.
Timeline: from BTS cameos to Personal Day
- — appears in BTS videos “Boy In Luv,” “Hooligan,” and “Swim,” per the video releases.
- — lands the role of Betty Cooper in Riverdale.
- — begins dating co-star Cole Sprouse.
- — representatives confirm the split.
- — tells Flaunt she is “not straight.”
- — launches Personal Day as a skincare brand built from her own acne struggles (Business Insider (the business outlet)).
- — stars in the film adaptation of The Love Hypothesis and keeps the skincare focus front and center, per PEOPLE.
The pattern in the timeline is the pivot: from being cast, to being watched, to being the one doing the hiring.
What we know and what we don’t
Confirmed facts
- Reinhart appeared in three BTS music videos before Riverdale.
- She launched Personal Day in 2024, founded from her own acne struggles (Business Insider (the business outlet)).
- She told Flaunt in 2022 that she is “not straight.”
- She dated Cole Sprouse from 2017 to 2020.
What’s unclear
- The precise reason for her breakup with Cole Sprouse — no official explanation beyond “personal differences.”
- Her current relationship status — no confirmed partner as of 2025.
- Post-The Love Hypothesis plans — no announced slate.
- The exact number of products in her daily routine — interviews describe a three-step habit and a five-product line.
The split between the columns is the story: the more personal the question, the thinner the public record — and the louder the speculation around it.
In her own words
“Don’t put so much sh*t on your face at once.”
“Things that work will take time.”
Lili Reinhart, in conversation with Elite Daily (the wellness outlet)
“…personal differences.”
Representatives for Lili Reinhart and Cole Sprouse, March 2020
Why this matters: quotes like these survive because they push against the beauty industry’s core promise — that the next product will fix you. Reinhart’s version is slower, blunter, and easier to actually follow.
The takeaway
Reinhart’s public story is a study in converting attention into control. She took the least glamorous part of her life — adult acne — and built a brand that speaks to it directly; she turned a decade-old BTS cameo into a footnote rather than a headline; and she let a high-profile breakup fade into silence instead of content. For actors and creators whose careers start in someone else’s spotlight, the choice is clear: build something you own, or let the clips keep defining you. Reinhart chose the first option; the BTS clips and breakup headlines now read as context, not definition.
forbes.com, dearmedia.com, teenvogue.com, allure.com, graziamagazine.com, art19.com, womenshealthmag.com
Frequently asked questions
What is Lili Reinhart’s skincare line?
Personal Day, launched in 2024. It started with five products: a powder cleanser, a salicylic acid treatment, a moisturizer, a peel, and a recovery mask. Reinhart founded it after years of living with acne.
What book did Lili Reinhart write?
She didn’t write it. She stars in the 2025 film adaptation of the romance novel The Love Hypothesis.
How many BTS music videos has Lili Reinhart appeared in?
Three: “Boy In Luv” (2014), “Hooligan” (2014), and “Swim” (2015) — all before she became famous on Riverdale.
What is Lili Reinhart’s net worth?
No reliable public figure is available. Estimates vary widely across entertainment outlets, and none is verifiable, so treat any headline number as speculation.
Does Lili Reinhart have tattoos?
Yes — visible tattoos have been photographed at events over the years, but there is no authoritative full list.
What are Lili Reinhart’s upcoming projects?
The confirmed one is the film adaptation of The Love Hypothesis. No further projects have been officially announced.
How old is Lili Reinhart?
She was born September 13, 1996, which makes her 29 as of 2025.
Where is Lili Reinhart from?
Cleveland, Ohio.
These are the questions that come up whenever Reinhart’s name trends — and the answers stay shorter than the speculation.
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Edward Davies Bennett is Editor-in-Chief and Responsible Publisher at Insight Britain, overseeing editorial standards, publication decisions and the corrections process.