This page explains how Insight Britain uses artificial intelligence and automation in our journalism. It is written for readers who want to understand what role these tools play in our work, what safeguards are in place, and what we will never allow. If you have questions after reading, you can contact our editorial team using the details below.
How does Insight Britain use AI and automation?
Insight Britain may employ AI-assisted tools to support research, drafting, editing, formatting, translation, metadata generation, headline options, summaries and transcription. These tools are always used under strict human editorial oversight. No piece of editorial content is published without being reviewed and approved by a named human editor, as set out in our editorial policy.
The publisher, Valletta Civic Media Ltd, requires that every article carries a named writer, is reviewed by an editor and is fact-checked before publication. AI tools may help our journalists gather data or suggest phrasing, but they never replace the editorial judgement of Edward Davies Bennett, Editor-in-Chief, or the verification work of Sofia Lindberg, Standards & Fact-Checking Lead. You can read more about our editorial standards on the editorial policy page and about our verification processes on the fact-checking policy page.
What is strictly prohibited?
Insight Britain absolutely prohibits the use of AI to fabricate quotes, sources, interviews, bylines, author experience or expert profiles. No AI tool may invent a person, a statement or a piece of information. Any content produced with the assistance of automation must be traceable to real, verifiable sources.
All published editorial content is reviewed by a human editor before it goes live. Commercial relationships, including display advertising, affiliate links, sponsored content and content licensing, never determine editorial conclusions. Our advertising and affiliate disclosure explains how these are managed separately from editorial decisions.
How this works in practice
Take a typical Insight Britain explainer on the UK cost of living. A writer such as Helen Carter, Business & Economy Correspondent, might use an AI tool to quickly gather official data from the Office for National Statistics or to suggest a structure for the article. She then drafts the piece herself, adding context, analysis and original reporting. An editor reviews the draft, and Sofia Lindberg’s team checks every statistic and quote against the original sources. The final article is published under Helen Carter’s byline, with a clear human author and a transparent fact-checking trail. No AI decides what to include or exclude; human editorial judgement is always final.
Who oversees this policy?
Edward Davies Bennett, as Editor-in-Chief and Responsible Publisher, is ultimately accountable for the use of AI and automation at Insight Britain. He makes publication decisions and oversees the corrections process. Sofia Lindberg leads fact-checking and source verification, and ensures any AI-generated material is properly flagged and reviewed. The policy itself is owned by Valletta Civic Media Ltd, a Malta-based digital media and public-affairs publishing company registered with the Malta Business Registry. Our registered office is 42 Harbour View Business Centre, Level 3, Triq San Bastjan, Valletta VLT 1472, Malta. You can find more about our ownership and funding on the ownership and funding page.
If you have concerns about a specific article or about our use of AI, you can contact the editorial team at our contact page or write directly to Edward Davies Bennett at edward.bennett@insightbritain.co.uk or call +44 20 4587 9721. Our full team is listed on the team page.
In short
Insight Britain uses AI and automation only as a support tool, never as a substitute for human editorial judgement. Every article you read has been written, reviewed and fact-checked by real people who are named and accountable. You can trust that nothing in our journalism has been fabricated by a machine.