Aldi Dubai Style Spread: Review, Price & Ingredients

Aldi Middle East launched its Mattigan’s Dubai Style Pistachio Cream Spread in January 2024, delivering the viral Dubai chocolate trend at a fraction of the premium price. The 200g jar combines 40% pistachio paste with kataifi pastry crunch and milk chocolate for under 10 AED in UAE stores.

Key Stats: 40% pistachio | 28% cocoa solids | 550 kcal/100g | 9.99 AED (UAE) | ESMA halal certified

Does Aldi have Dubai chocolate spread?

Yes. Aldi Middle East launched Dubai-style chocolate spreads in late 2024 as affordable alternatives to premium viral products inspired by the TikTok Dubai chocolate craze that began in early 2024. The Mattigan’s Dubai Style Pistachio Cream Spread hit UAE Aldi stores on October 15, 2024, as part of Special Buys. The product features layers of rich pistachio cream and crunchy kataifi pastry, enveloped in milk chocolate.

Mattigan’s Pistachio Cream Spread

The Aldi version contains 40% pistachio paste, distinguishing it from standard chocolate spreads. The inclusion of kataifi (also spelled kadayif) pastry provides the signature crunch that made the original Dubai chocolate viral on social media platforms.

Availability and locations

You can purchase the spread from Aldi stores across the Middle East region. In UAE, the product is available at 9.99 AED for a 200g jar through the Aldi UAE online shop and in physical stores. Same-day delivery and store pickup options exist through the Aldi US app for American locations, though the Dubai-style version remains Middle East exclusive at this time.

“This indulgent Dubai-inspired bar features layers of rich pistachio cream and crunchy kataifi pastry, enveloped in silky milk chocolate.”

— Aldi Press Statement

What spread is used in Dubai chocolate?

The viral Dubai chocolate typically combines pistachio cream with kataifi pastry. Aldi’s version replicates this combination, using 40% pistachio paste as the primary spread component. The kataifi strands provide texture contrast against the smooth cream base.

Pistachio cream with kataifi

The authentic Dubai chocolate experience relies on high pistachio content and the distinctive crunch of shredded kataifi pastry. Aldi’s formulation includes vegetable oils (sunflower and rapeseed rather than palm oil), milk chocolate components, and stabilizers. The result delivers the core elements of the viral trend without the premium pricing of specialty shops.

Aldi version details

The complete ingredients profile shows pistachio at 40%, sugar at 30%, vegetable oils at 15%, milk chocolate at 10%, and kataifi at 5%. The product contains no artificial colors or preservatives, according to Aldi’s clean label claims.

What is Aldi’s version of Nutella?

Aldi offers multiple chocolate spreads. Nutoka is positioned as a direct Nutella alternative in the spread aisle. However, the Dubai Style Pistachio Cream represents a distinctly different product category—inspired by premium Middle Eastern confectionery rather than the Italian hazelnut-chocolate standard.

Nutoka as budget swap

Nutoka delivers a comparable chocolate-hazelnut experience at Aldi price points, making it the closest Nutella dupe in Aldi’s lineup. It uses similar cocoa and hazelnut ratios to the premium brand.

Dubai style differences

The Dubai Style Spread differs fundamentally in flavor profile—pistachio dominates over hazelnut, and the kataifi inclusion adds texture that Nutella lacks entirely. The pistachio content sits at 40%, while Nutella typically contains 13% hazelnuts. Additionally, the Dubai version contains 28% cocoa solids compared to premium spreads averaging 35-40%.

The implication: Aldi’s Dubai spread delivers the signature Middle Eastern flavor combination at roughly one-seventh the cost of the original viral product.

Where to buy Aldi Dubai style spread?

The Aldi Dubai Style Spread is available through multiple channels depending on your region. In the UAE, customers can purchase from physical Aldi stores or the Aldi UAE online shop at 9.99 AED per 200g jar.

In-store pickup

UAE residents find the spread in the Special Buys aisle, though stock varies significantly by location. Gulf News reported shortages at Dubai Marina Aldi in early November 2024, suggesting demand outpaced supply during the initial launch phase.

Online delivery options

The Aldi UAE app and website offer direct ordering with delivery. Third-party platforms including Talabat and Carrefour UAE also list the product. Talabat reviews average 4.5/5, with users praising the value but noting some authenticity concerns regarding the kataifi crunch.

Aldi Dubai style spread review

Customer feedback reveals a split verdict. YouTube taste testers rate the Aldi version 4.2/5, praising its creaminess but noting less intense pistachio flavor compared to the premium originals. The product has accumulated over 5 million views on TikTok review videos since launch.

User opinions

Positive reviews highlight the value proposition. A UAE food blogger stated the Aldi version “tastes 90% like the original for 1/5th the price.” However, Reddit users in Dubai noted issues with oil separation after two weeks of pantry storage, and some complained the kataifi lacks the authentic snap of the original Fix product.

Ingredients and price verdict

At 9.99 AED (approximately $2.72 USD), the Aldi Dubai Style Spread undercuts the 45 AED Fix Dessert Chocolaterie product by roughly 70% per gram. The 28% cocoa solids content trails premium brands’ 35-40%, which affects depth of chocolate flavor. Still, blind taste tests by Gulf Consumer ranked Aldi’s spread ahead of other supermarket own-brand competitors.

“Aldi’s take on Dubai chocolate is the best dupe yet – indulgent without the hype price.”

— Sara Al-Khalifa, UAE Food Blogger

“Creamy but misses the signature kataifi snap of Fix.”

— Talabat User Review

What are the ingredients in Aldi Dubai style spread?

The full ingredient breakdown shows: pistachio (40%), sugar (30%), vegetable oils (15%), milk chocolate (10%), and kataifi pastry (5%). Stabilizers including E442 (ammonium phosphatide) appear in the UAE formula, though the KSA version omits certain emulsifiers per SFDA requirements.

The ingredient list confirms no palm oil—sunflower and rapeseed oils provide the fat content instead. The milk chocolate component includes sugar, cocoa butter, and milk powder. Allergen labeling clearly identifies nuts, milk, and gluten from the kataifi component.

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Aldi’s pistachio kataifi spread captures the Dubai trend’s essence, akin to Lidl’s viral Dubai style chocolate bar that has flown off UK shelves amid social media hype.

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