This page explains how Insight Britain finds, checks and presents the information you read. It is designed to give you a clear understanding of our sourcing standards, so you can judge our work for yourself. If you ever have questions about a specific article or our approach, the best place to start is our Editorial Policy or to get in touch via Contact.
What official and primary sources do we use?
We build our reporting on a foundation of authoritative, publicly available sources that are the recognised gold standard for UK news and data. These sources provide the raw material for the vast majority of our stories.
- GOV.UK – official government announcements, legislation, consultations and ministerial statements.
- Parliament – Hansard, committee reports, bills and parliamentary debates.
- Office for National Statistics (ONS) – economic indicators, population data, inflation and labour market figures.
- BBC News – a trusted public-service broadcaster whose reporting we cross reference for verification and context.
- NHS – health guidance, clinical data, public health campaigns and service information.
We also draw on peer-reviewed academic journals, official inquiries, court judgments, regulatory filings and recognised specialist publications. Every source is checked for relevance, authority and currency before we use it.
Which regulatory and standards bodies guide our work?
Insight Britain aligns its editorial practices with the principles set out by the leading UK regulators and standards organisations. While our registered office is in Malta, our coverage is focused on the United Kingdom, and we hold ourselves to the same high standards expected of a responsible UK publisher.
- IPSO (Independent Press Standards Organisation) – we follow the Editors’ Code of Practice on accuracy, privacy and fairness.
- ICO (Information Commissioner’s Office) – we comply with UK data protection law, including the principles of transparency and lawful processing.
- ASA (Advertising Standards Authority) – all advertising and commercial content meets the CAP Code, including clear labelling of sponsored material.
- IMPRESS – we respect the standards of independent press regulation and adopt their best practice on corrections and complaints handling.
We are not currently members of any of these bodies, but we voluntarily adhere to their codes as benchmarks for our own conduct. Our Advertising and Affiliate Disclosure explains how commercial content is separated from editorial.
What do we rely on day to day?
Our day-to-day work rests on a simple conviction: clarity and accuracy come from careful, human-led journalism supported by the right tools. Every article is written by a named journalist, reviewed by an editor and fact-checked before publication.
Our editorial team consists of experienced UK-based journalists. Edward Davies Bennett, our Editor-in-Chief, oversees all editorial standards. Oliver Sutton commissions and headlines the daily newsdesk. Marcus Walsh handles politics and policy. Helen Carter covers business and the economy. Rachel Dunn edits culture and features. Sofia Lindberg leads fact-checking and source verification. Their contact details are on our Team page.
We use digital tools for research, transcription, formatting and headline suggestions, but never to generate quotes, sources or bylines. All editorial output is approved by a human editor. You can read more about this in our AI and Automation Policy.
Our primary day-to-day source mix includes the five official bodies listed above, plus direct interviews, FOI responses, press releases from verified organisations, and reputable secondary reporting. We always attribute sources clearly, and where we rely on a single source we explain why.
How can you challenge our reporting?
If you believe an article contains an error, is unfair or omits important context, we want to hear from you. We have a straightforward process for corrections and complaints.
You can contact Sofia Lindberg, our Standards & Fact-Checking Lead, directly at sofia.lindberg@insightbritain.co.uk or use our general Complaints Procedure. For urgent factual errors, email corrections@insightbritain.co.uk. We aim to acknowledge complaints within two working days and resolve them within ten working days. All corrections are published prominently and linked to from the original article.
Readers can also submit tips, documents or story suggestions via our Tip Us page. We take every submission seriously and protect the identity of confidential sources.
How this works in practice
Take a recent article about UK inflation. The reporter started with the latest ONS Consumer Price Index release, noting the date and methodology. They then cross‑checked the headline figure against a BBC News summary and a Treasury press release on GOV.UK. The fact‑checker verified all numerical data and confirmed the ONS revision history. The editor added a note linking to the ONS dataset and the Bank of England’s monetary policy statement. Before publication, the article was reviewed by Helen Carter, our Business Correspondent, who ensured the context was accurate. That article now sits on the site with clear citations and a corrections link at the bottom. This same process applies to every story, from Westminster debates to NHS waiting‑list reports.
Insight Britain is owned and operated by Valletta Civic Media Ltd, a Malta‑based digital media company registered at 42 Harbour View Business Centre, Level 3, Triq San Bastjan, Valletta VLT 1472, Malta. Our parent company’s structure is disclosed in full on our Ownership and Funding page. Funding comes from display advertising, affiliate links, sponsored content and content licensing. No commercial relationship ever determines our editorial conclusions.
In short
Every article you read on Insight Britain is built on verifiable sources, checked by named editors and fact‑checkers, and open to challenge. Our standards are transparent, our process is human‑led, and we are accountable to you, the reader.